We believe in travel as a power for good.

The world is a far better place for the interactions created by travel, our willingness to experience 'otherness'.

We know that our style of small-scale travel, booked directly with your hosts, gives our holidays true character whilst also helping to protect many areas of outstanding beauty and ecological importance. 

However, whilst our holidays might be good for the places we love, they are not good for the planet.

Whichever way we skin it, people are flying across the world to get to our holidays. In doing so, we are responsible for significant damage to our planet in the form of carbon.   

Starting in July 2019, we have been measuring every kilometre travelled as part of our holidays, plus every kilometre travelled to get there.

This lets us calculate the carbon generated and do something about it. To be sure that our travels are truly positive, for every carbon kilometre of your trip, we mitigate a carbon mile.

This means that every Pura Aventura holiday includes best-in-class carbon mitigation equivalent to 160% of the amount generated. This forms our 1% for the Planet commitment whereby 1% of our revenues are set aside for the planet. 

This is not something we add on to the cost of our trips, instead, we treat it as a cost of our doing business, along with rent, salaries and paper clips. Of course, it is ultimately paid for by you, our clients but we take the funds from our profits. We believe that we earn the right to profit by doing right by our people and planet.